Sky Bet extends English Football League sponsorship deal
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17 November 2017

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Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summer of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some .

Sky Bet says it will attempt to dissuade issue gambling through messaging on shirts, and that clubs will benefit through more money.

The bet9ja's welcome offer, which is worth 10s of countless pounds, has been in place considering that 2013.
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Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in expert sport, the company said.

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The wagering industry has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship offers with gambling firms.

However, competition organisers, and the clubs themselves, are totally free to take sponsorship from gambling firms.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 departments below the Premier League.

The chief executive of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League used the profits created to help them run their everyday operations.
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He said: "Without sponsorship from the betting industry there aren't a multitude of sponsors ready to get involved in football."

However, there are fears that increasing numbers of young fans are being exposed to betting adverts.

Among the findings of the BBC's annual Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV advertisement breaks in live football matches function at least one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for gaming.
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Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the fun stops. Stop" campaign.

"From the play offs and including next season every t-shirt will have an accountable betting message on the shirt sleeve and we're tying that into a responsible betting campaign beginning today, which consists of a TV advert and boundary boards at EFL games," he stated
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The "When the enjoyable stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by some of Britain's leading bookmakers in response to public issues about gambling and gambling addiction.

the yohaig code head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote much safer gambling, "the messaging needs to be much more specific about the threat involved than what the gambling market currently proposes".

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