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William Hill betting to sexual success

15 May 2019

An advert for a wagering company seen on the dating app Tinder has been prohibited for linking betting to sexual success.

The ad for William Hill, which was sent as a message to users, read: "Stuck in the buddy zone? You will not be for a lot longer if you utilize this promotion code Cheltenham [horse racing] complimentary bet bet9ja's welcome offer."

It was followed by a link to download the William Hill app.

But the Advertising Standards Authority (ASA) said it needs to not appear once again in its present form.

It stated that, according to marketing guidelines, betting advertisements should not link wagering to "seduction, sexual success or boosted appearance".

"We thought about that the text ... recommended that those who gambled would be most likely to establish a friendship into a sexual relationship and for that reason connected gambling with sexual success," it stated.
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William Hill at first defended the yohaig code March advert after a customer complained.

The company stated customers who signed up would "get in into a relationship with William Hill", and the advert was expected to relate this promotion code to the nature of the organization they were promoting on - Tinder.
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It said it was not its objective to connect betting to sexual success.

However, upon reflection it concurred the advertisement might have been misinterpreted and took it down voluntarily.

William Hill stated: "We take on board what the ASA have stated about this specific advert and have actually removed it from blood circulation."

Tinder meanwhile stated it had examined the advertisement before publishing it, discovering it was not socially irresponsible, offending or targeting minors.

'Speechless'
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Campaigners have actually been calling for tougher regulation of betting marketing.

One, the Bishop of St Albans, Dr Alan Smith, said he was "left speechless" by ads like William Hill's.
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"The betting market's method to self-regulation appears farcical as more of these adverts are exposed. I fear some betting firms are now running under a 'do not get caught' mentality.

"The ASA's robust action need to be a wake-up call to the industry."
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'Gambling advertisements will hush warnings'

21 February 2019

Labour looks for restriction on betting advertisements throughout occasions

20 September 2018
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